Geo J Cox Ltd

160 Alexandra Road



NN8 1EH  England

Tel 01933 224181 (+44 1933 224181)


E-mail Adam Waterfield or Stephen Gollings

Four generations at the forefront of footwear fashion

George James Cox, a brewer by trade, established the company in 1906 in Northamptonshire, England, home of the finest shoemakers in the world. He converted Dulley’s Baths, the swimming pool formerly belonging to the brewery, into a shoe factory after the First World War.

The company has always combined the quality of the Goodyear Welted construction found in that region with a flair for originality, defining for itself a unique market position.

His son, George Hamilton Cox, joined the company on leaving school.  It was under his stewardship that the company pioneered its signature product, the “brothel creeper”, in 1949, a style for which it is famous throughout the world.

Over the years the company has built an increasing reputation for innovation, working closely with some of the most famous designers of each age.

Norman “Norrie” Waterfield joined his father-in-law “Ham” in the early 1950s and saw the introduction of extreme “winklepickers” in the 1960s and the thick soled brogues and loafers worn at many an all-nighter in the early 1970s The company was thrust to the forefront when the Teddy Boy styles were resurrected by Vivienne Westwood and Malcolm McLaren, manager of the Sex Pistols, becoming the uniform of a generation of punks in the 1970's.

While the products' success was built on the authenticity only possible by the use of the original lasts and patterns, the styles spawned a completely new look when harnessed with Dr. Martens soles, for which Cox became licensed manufacturers in 1973. The rockabilly styles, which became synonymous with the London store Robot during the 1980's, remain an all time classic, now with Cox's own heat seal sole, and still forming part of the range to this day.

The close and longstanding relationships formed with innovative independent retailers, combined with an unrivalled variety of lasts and patterns, an inbuilt positive attitude towards continual product development, and home-grown creativity have proved mutually beneficial to retailer and supplier alike, with distinctive ranges of George Cox footwear now to be seen in premier retailers around the globe.

The company gained recognition for its export success at the end of the 20th Century, winning the BKCEC (now UKFT) Accessories Award in 1999, the Queen’s Award for Enterprise and the Business Link Exporter of the Year (Midlands) Award in 2000

The company’s design strengths combine with handcrafted production techniques and a flexible approach, to create ranges that are quite different from the mass produced uniformity of the High Street.

George James Cox 1870-1960

George Hamilton Cox 1901–74

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